![]() “One year I had over $65,000 in online sales. “I’ve had people see my images and they want to have a dresser or bed that they've seen in the photo made,” Abrams says. Plus, Abrams notes, you never know when one of those inquiries might turn into serious business. “I can appreciate that not everyone has seen as much success with Houzz as I have, but I think it’s ridiculous not to give out a paint name-I mean, paint colors are not a secret! Is it that much sweat off my back to tell someone ‘This paint color is Benjamin Moore Shaker Beige’ and make their day?” “You do get a ton of people who are kicking the tires and have no idea what the cost of your work is,” he says. But if they’re not in that phase or don’t have the budget available to them, they should have other options.”Ībrams readily admits that he fields many questions and inquiries that don’t all turn into paying clients, but for him, that interaction is well worth it. “Would we love everyone to hire an interior designer and an architect? 100%. “Our #1 goal is to make sure we’re not interfering with the ability for people to hire designers when they’re excited about their work,” Liza Hausman, Houzz's VP of industry marketing, tells AD PRO. Laizure runs Interior Design Community, one of a number of social media groups where designers (who often work alone) can foster a collective consciousness, and one of the primary promoters of the Houzz petition. “Their going rate for increased exposure on Houzz is about $3,500 a year, and for a small designer that’s a big financial loss," says Laurie Laizure ($3,500 per year would net out to just under $300 per month, so somewhere between one and two Pro Plus zones). Designers say that most of the leads coming in through the service present unrealistic budgets or simply want to get a quote before embarking on a project themselves. Petition signees, though, feel that the return on investment for an interior designer advertising their services through Pro Plus is minimal. “People mark photos they like and then notice that many of them are mine, and they see that commonality and reach out saying, ‘I saw this pattern and I thought I’d give you a call,’” says Abrams. ”įor more information on how to use Houzz, check out their tutorial page for professionals."For somebody in New York to say, 'I want to work with a Chicago designer is amazing,'" says Abrams, who believes his activity and large following give him a leg up outside his Pro Plus zone (Abrams has also secured clients from Seattle, Baltimore, and New York through the site and has fielded inquiries from locales as far-flung as Dubai). You can even ask other professionals you’ve collaborated with to leave you a review so that you move up in search results.Īccording to Houzz, the way they determine the order of professionals in their directory is “ based on an algorithm that takes into account several factors, including the number and quality of photos in your profile, the number of questions you’ve answered, whether you sport a Houzz badge on your own website, and whether you have reviews from past clients or other professionals with whom you have worked. People hardly buy anything online without reading reviews first, and it’s no different for home improvement professionals on Houzz. By creating ideabooks for kitchens, bathrooms, closets, or any other room ( s ) you specialize in, your client can better understand what your style and vision are.Īnother way to get your profile noticed by potential clients is to ask past clients to leave reviews on your Houzz page. You can either upload your own photos, or you can find photos on the website. Houzz also allows you to create ideabooks that you can share with your clients. Speaking of photos, it’s important to add as many pertinent, high-resolution, and beautiful photos of your past projects as you possibly can.īefore and after photos are a big hit on Houzz – include as many of these as possible, too. You need to keep these terms in mind when you fill out your profile information and when you upload photos of your work. For example, common search terms would be “modern kitchen designer” or “rustic kitchen remodeler” or simply “bathroom renovation.” Think of the keywords your potential customer s would use when searching for your services. Houzz works like a search engine, meaning you need to make sure you use the right keywords and that you tag your images properly. If you want to attract the right customers, you need to make sure your profile is complete and that it is appealing. Solutions for Online Consumer Engagement.
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